A community of proven & entrepreneurial communications, brand and marketing experts who love solving challenges

Simply we connect trusted experts across the full range of required disciplines, in a truly customised way, to deliver strategic, creative and commercial solutions based on the needs of our clients' businesses. We employ the kind of thinking that traditionally only sits in large agencies and consultancies but at a fraction of the cost – because we uniquely combine the experience and structure of the teams to deliver on challenges faster, with tiny overheads and so deliver better solutions for our clients for less money.

Our model is really simple:

we listen to your challenges and opportunities and together agree the task
we connect a bespoke team of proven, entrepreneurial experts to deliver the best possible solution for that task
we are totally transparent about the talent we use and how much they cost
because of how we are organised and the fact that we use very experienced people who can cut through the process quickly we will deliver the answer faster
we evolve the team quickly and efficiently as the project progresses, so you only ever pay for the team that is working for you

OUR EDGE

Highly experienced people, in a flat structure for better solutions faster than with complex layered agencies

We only deploy very experienced senior talent from anywhere in the world to work on your brief & we agree who we use with you.

Everyone has successfully run their own business so knows the importance of a commercial approach – every £ counts.

We always build a bespoke solution and employ creative talent driven by your brief and requirements and not ours…  a truly flexible approach – not a conventional agency! — We always build a bespoke solution and employ creative talent driven by your brief and requirements and not ours… a truly flexible approach – not a conventional agency!

No swanky offices.  No full timers with expensive pensions. No global management teams you never meet! Your money is spent on the best talent, which, whilst not cheap, costs a lot less than if employed in an agency — No swanky offices. No full timers with expensive pensions. No global management teams you never meet!
Your money is spent on the best talent, which, whilst not cheap, costs a lot less than if employed in an agency

Our Offer

the-connective is a community of diverse talent and experience, specifically designed to create bespoke solutions for our clients dependent upon their needs and businesses. Therefore we connect the right combination of talented people to address a wide range of challenges and opportunities.

That makes defining specific offerings harder, but below we have outlined some of our core offerings, which will give you a flavour of our approach:

Our Connected Purpose model creates a clear and compelling brand direction.

Crucially we build a plan (with you) for how to get there both operationally and behaviourally.

This is not an academic exercise. It is constructed to maximise the commercial relevance of your brand.

We connect a unique combination of talent, through a fluid process to deliver compelling and relevant work which connects clients’ businesses to their customers.

We have a huge network of creative talent, reflecting a rich and diverse view of what creativity truly is. We also know that different talents will be needed at different stages of the process and will evolve the team accordingly.

We have totally transparent approach to the talent we work with and agree this with our clients at every step along the way.

Using our experience we help you to create a forward facing organisation for your brand’s journey into the future through structural and cultural change

We will also identify process inefficiencies, talent gaps and structural changes utilising best practice from some of the most successful brands and companies we have worked with.

We conduct a confidential audit of your brand and communications activity, from a client and agency perspective, to help you work with your existing agency partners more effectively.

We then make recommendations on how the relationship can be improved and help you become more connected with your customers and your agencies.

Founding Connectors

James Griffiths - Agency

For over 20 years at Saatchi & Saatchi I helped clients to build their brands and deliver outstanding, award winning communication that drove the customer experience across multiple touchpoints and built their business. In my leadership roles I built teams, structures and the environment to liberate creative problem solving, whilst developing new innovative business models.

My entrepreneurial spirit, problem solving nature and commercial focus have all been sharpened with the establishment of my property development business over the last few years.

I have a pragmatic approach, with the ability to build strong partnerships and influence across organisations. I value integrity highly and always treat people with respect.

Graham White - Client

I have been successfully building brands & businesses over the last 25 years and am a very experienced and energetic, commercially minded business person who learnt and plied my trade in Marketing at the biggest food & drink companies in the world.

I have used these skills & experiences successfully in other sectors like healthcare, leisure & travel and charity.

I have enjoyed sitting on the Board of a few companies as Marketing or Business Unit Director but really enjoy rolling my sleeves up and finding usable, profitable solutions for different challenges.